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Project and event management
PR & Event Management
Client: Arabia productions
A detailed business plan was prepared in order to give the potential investor a clear idea about the business and its needs. The study was divided into four phases:
- I. Market Research
- Introduction to the market, existing competition, growth potential and marketing strategy
- II. Strategic Direction
- Identifying risk factors and evaluating the economic and technological changes affecting the business
- III. Human Resource
- Organizational structure
- Identification of personnel requirements, employee job descriptions and salary scale
- IV. Financial Projections