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Feasibility study and market research
Auto Trade Magazine
Client: Arabia Productions
A detailed business plan was prepared in order to give the potential investor a clear idea about the industry and potential opportunity. The study was divided into five phases:
- I. Market Research
- Introduction to the market, existing competition, growth potential and marketing strategy
- II. Strategic Direction
- Identification of risk factors and evaluating the economic and technological changes affecting the business
- III. Human Resource
- Organizational structure
- Identification of personnel requirements, job descriptions and salary scale
- IV. Financial Projections
- V. A periodic supervision for 3 months on the implementation if the business plan